Sponsored Story: Zooey Deschanel’s New Tommy Hilfiger Collection Is Pure Prepster Heaven

The New Girl star takes ’60s mod to a whole new level.

We know you’re a savvy bunch when it comes to all things fashion, and you probably think nothing of casually decorating your conversation with terms likejewel neck or maillot or…modical. Wait, what’s that? You’ve never heard of modical?

It’s time to get to acquainted with a whole new spirit inspired by the unique, irrepressible charm of actress and musician Zooey Deschanel and the slightly askew all-American prep sensibility of Tommy Hilfiger in a new capsule collection called To Tommy, From Zoo

Looking back, it was a match that was meant to be. When the New Girl star first met Hilfiger, the connection was immediate. “Tommy and I share many of the same inspirations—old school music, classic films, and old Hollywood icons,” says Zooey. Soon, a plan to collaborate was hatched. Zooey and Tommy also brought a shared appreciation for classic American style with hints of swinging London optimism and a winking take on the traditional prep lifestyle. Zooey was forced to coin a new term to describe their melding of 60s mod and nautical favorites, and modical was born.

Each piece is original and fun,” says Tommy, calling the collection a “perfect fusion of Zooey’s adventurous style and the classic, cool, American spirit at the heart of the Tommy Hilfiger brand.” The bright, upbeat colors and breezy mix of materials (ranging from pique and oxford cloth to prints, silks, and linens) define the collection’s intention to be as light, airy, and fun as spring itself. So get ready for playful polka-dots, casually sophisticated styles, and bold color-blocking — each dress reflective of Zooey’s unique personal signature.

A little UK glam, a signature red, white, and blue palette, and a slightly off-kilter perspective that is both a throwback and uniquely modern, this is a collection that could only have come…To Tommy, From Zooey.

Source from: http://www.teenvogue.com/fashion/spring-trends/2014-03/zooey-for-tommy-hilfiger


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