We don’t know about you, but we’ll find any excuse to incorporate a little shopping break into our day. But unlike our usual sartorial justifications (like that time we convinced ourselves that a brand-new handbag would definitely land us the job of our dreams), is the real deal.
Launching today, all profits made from the exclusive collection, which features 22 A-list designers like Diane von Furstenberg, Miuccia Prada, Isabel Marant, Donna Kara, and Vera Wang, will benefit Born Free, an initiative dedicated to ending mother-to-child HIV transmission by December 31, 2015. The line includes both women’s and children’s clothing, and each piece is based on the work of Kenyan-born, New-York-based visual artist Wangechi Mutu. Most prices ring in under $250, too—can you feel your shopper’s guilt melting away?
Vogue and MAC Cosmetics have also signed on to fund the cause—Condé Nast (Vogue and Teen Vogue‘s parent company) will donate 100 percent of all new subscription proceeds purchased through the to the initiative, and MAC will match all collection purchases and donations dollar for dollar up to $500,000. So, if you decide to , let’s just say you’ll be giving back in good company…and you’ll have some pretty sweet new threads, too. That’s what we call a win win.